Riley Joslin
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RIT HOCKEY SEASON TICKET BRANDING 2017-18

 

RIT HOCKEY 2017-18 SEASON TICKET CAMPAIGN

BRANDING / TYPOGRAPHY / graphic design

We wanted to create a separate look and feel for the Season Ticket marketing to specifically target student fans. The overall look is strong and energetic and involves a lot of RIT spirit. The Corner Crew (student section) is a staple to RIT Hockey and is implemented as the main background for the campaign. By showing a fun and vibrant environment, we hoped to excite veteran fans and attract new ones as well.

 

MAIN ELEMENTS

 grunge texture: jersey, dust, and scratches

grunge texture: jersey, dust, and scratches

 RIT fans: vibrant orange background overlay

RIT fans: vibrant orange background overlay

 outlines: outlined text and no solid fill

outlines: outlined text and no solid fill

 

SOCIAL MEDIA GRAPHIC

EMAIL / INSTAGRAM / TWITTER

SeasonTickets-Style.jpg
 

ARENA SIGN

ENVIRONMENT DESIGN

There were a handful of backlit signs that needed to be updated in Ritter Arnea – the old home of the RIT Hockey teams – so I was required to design a variety of advertisement promos, including one in the Season Ticket style.

 6' x 8' backlit advertisement sign in former DIII ice rink

6' x 8' backlit advertisement sign in former DIII ice rink

 wide view of backlit advertisement signs on back wall of rink

wide view of backlit advertisement signs on back wall of rink