RIT HOCKEY 2017-18 SEASON TICKET CAMPAIGN
BRANDING / TYPOGRAPHY / graphic design
We wanted to create a separate look and feel for the Season Ticket marketing to specifically target student fans. The overall look is strong and energetic and involves a lot of RIT spirit. The Corner Crew (student section) is a staple to RIT Hockey and is implemented as the main background for the campaign. By showing a fun and vibrant environment, we hoped to excite veteran fans and attract new ones as well.
SOCIAL MEDIA GRAPHIC
EMAIL / INSTAGRAM / TWITTER
There were a handful of backlit signs that needed to be updated in Ritter Arnea – the old home of the RIT Hockey teams – so I was required to design a variety of advertisement promos, including one in the Season Ticket style.